Hello, Beauties!

Karla Here! I’m the owner and CEO of Misunderstood, but also a mom of two incredible daughters and the eternal girlfriend to a very tall and handsome Zac . Starting a business has always been a dream of mine and I’m so grateful to be here sharing this passion with you all!

I have always enjoyed expressing myself and my mood through what I wear. I believe that when you feel good, you look good. My goal is to provide women clothes that make you feel incredible - and like the true badass you are!

So where did the Misundersterstood name comes from? Misunderstood was established after one epic evening of sharing dreams, laughter, tears (and a lil' bit of wine) .

The athleisure styles are curated by us for you with love.

Misunderstood is here for the young at heart, the edgy with a dash of glitter, and for all those who feel misunderstood because they like to colour outside the lines and challenge the status quo.